We all were told to wash up - before dinner, before going out and especially after using the bathroom. Of course, we all promised that we did...even if we didn't! However, someone with a lot more time on their hands did a survey and found out that even though 92% said they washed their hands after using the bathroom 34% were lying. (and I thought the government was spying on other things!!!) So, the JWT agency in Toronto decided to come up with a more direct campaign to encourage ablutions of the right sort.
I'm not sure how effective it will be, but it would be interesting to see people's reactions on turning the knob!!
picture from Houtlist covering non-profit advertising campaigns -